Our company was founded in the 1970s in the heart of Pistoia by Stefano Baronti. His passion for plants and strong ambition have driven the growth of the business to this day.

Passion and ambition—these same qualities continue to guide the new generation, focused on innovative cultivation techniques aimed at optimizing production and improving work quality. From a small plot of land, year after year, we have expanded to cultivate 12 hectares of container-grown and open-field plants.

The experience gained, along with a balance between tradition and innovation, has led to a modern and dynamic company, where passion for our work is reflected in the care we dedicate to our customers.